

There are many paths our industry can take through the COVID-19 crisis, which has profoundly affected, if not crippled, European aviation. There are very few however that are in the interests of Europe’s citizens, and that lead to a safe, worthwhile and sustainable future for all whom the industry serves and supports.
To do so will take active political and industrial leadership. It will mean choosing and driving the better path, not ‘waiting to see’, not just accepting what happens without vision or direction.
There will be a severe temptation for some, particularly those who are used to assuming the primacy of commercial interests – over the public interest, over customers, workers and the environment – to seek advantage at the expense of all other stakeholders.
That temptation will be to sacrifice or cannibalise other stakeholders in the pursuit of quick relief or profits. Such an approach will undermine the society that has previously tolerated the many faces of the aviation sector, and to which the aviation industry is responsible. It will fragment and weaken Europe’s aviation single market, and the position of European airlines and workers within it and globally.
The only way through this crisis for aviation is with stakeholders returning to strength in lock step, supporting each other’s position.
We cannot simply seek relative advantage by taking bites out of each other, we must look to get all of us through in the healthiest, strongest possible position. Key to this is that the aviation industry must serve the public interest.
For Europe to get through COVID it must have a resilient aviation sector that can support and amplify the wider economy, that is responsible to the taxpayers who tolerate or support it, that is socially sustainable for those who work in it, that is environmentally sustainable for the whole of society, and that provides high quality and fair service to the citizens who use it.
The purpose of the aviation industry is to provide for that safe, worthwhile and sustainable future for all whom it serves and supports.
No more, no less.
To get through COVID – and to prepare for future crises and shocks – Europe needs a resilient aviation sector that is socially and environmentally sustainable and provides high-quality connectivity for its citizens and regions.
The need to preserve aviation as an essential strategic infrastructure serving the public interest should guide Europe’s recovery strategy. This requires a holistic approach, including:
A holistic approach, guided by the public interest: predatory behaviour, whereby some players try to strive at the expense of the others will derail the recovery. Aviation is an ‘eco-system’ where everybody depends on the health of the others. This includes the aviation professionals who will be asked to deliver a safe & successful recovery. Only if all stakeholders work together will aviation come out of this crisis stronger, more resilient and truly sustainable.